Results for your research: Thematic

TV ads (24)

What is TVOD? TVOD (Transactional Video On Demand) is a VOD model in which users pay per item for each video, often for new releases or premium content, such as a recent movie or access to a specific series. Read more

Definition of Streaming

What is streaming? Continuous streaming of audio or video content over the internet, allowing users to watch or listen in real time without having to download the entire file. Learn more about streaming ➡ BEE, the single source & deterministic TV measuring tool Read more

Definition of Non-linear TV

What is Non-linear TV? Non-linear TV refers to all video consumption outside traditional linear broadcast schedules. It includes CTV, online video, replay, and streaming platforms. For advertisers, it offers opportunities to extend reach and better control frequency across fragmented audiences. Learn more about non-linear TV ➡ BEE, the... Read more

Definition of HbbTV

What is HbbTV? HbbTV (Hybrid Broadcast Broadband TV) is a standard that combines linear TV with interactive services accessible via the Internet. It runs on compatible connected TV sets and set-top boxes, using web technologies (HTML, CSS, JavaScript) to offer enriched content without interrupting the TV broadcast. Read more

Definition of Preview

What is preview? In TV, a preview refers to the opportunity to view a film, series or program before its official broadcast date. This feature is similar to previews in the cinema. Read more

Definition of Smart TV

What is Smart TV? Smart TV is a television that can connect directly to the Internet. All Smart TVs are CTV, but the reverse is not true. Read more

Definition of STB

What is STB? Set-Top Box (STB) operator is an IPTV device provided by the ISP. Its main purpose is to convert the received signal into a format compatible with the consumer’s TV to display content such as TV channels, movies on demand, games or internet services. Read more

Definition of OTT

What is OTT? OTT (Over-The-Top) is a way of delivering multimedia content (video, audio, etc.) over the Internet, without going through traditional managed distribution networks (cable, satellite, STB). Read more

Definition of HVOD

What is HVOD? HVOD (Hybrid Video On Demand) is a video content distribution model that combines multiple monetization models, typically by offering a mix of AVOD, SVOD and TVOD. Read more