Results for your research: Thematic
TV ads (11)
TV ads (11)
Definition of VOD
VOD (Video On Demand) : Service enabling users to select and watch video content on demand, including films, series, documentaries, etc… Read more
Definition of TVOD
TVOD (Transactional Video On Demand): VOD model where users pay for each piece of video content a la carte, often for new releases or premium content. Read more
Definition of SVOD
SVOD (Subscription Video On Demand): VOD model where users pay a subscription fee to access a library of video content without additional advertising. Read more
Definition of SAVOD
SAVOD (Subscription Advertising-Based Video On Demand) or ASVOD: Hybrid model combining SVOD and AVOD, where users pay a reduced subscription fee and see limited advertising within the service. Read more
Definition of BVOD
BVOD (Broadcast Video On Demand): Video-on-demand service offered by broadcasters, enabling viewers to watch programs after they’ve been broadcast via an OTT or IPTV Internet connection. Read more
Definition of CTV
There’s a consensus among market players to define Connected TV (CTV) as a TV set that can access the Internet via OTT services (smart TV, TV dongles and game consoles). There is still a debate whether to include or not TV sets connected to Internet through STBs into the... Read more
Definition of AVOD
AVOD (Advertising Video on Demand) refers to the streaming video service whose model is financed by advertising. Unlike FAST TV, the user chooses what to watch on the platform, as it is not a linear format. Read more
Definition of FAST TV
FAST TV (Free Ad-Supported Streaming Television) refers to television channels broadcast via streaming and financed by advertising. This evokes the classic experience of traditional television, but without the need to use terrestrial signals. This approach is based on the same free-to-air model as AVOD (financed by advertising), but is... Read more
Definition of a TV campaign
A TV campaign characterizes the fact that a TV advertiser is going on television thanks to one or several TV spots, in which he/she presents its products or services. The duration of a TV spot can vary and they can be more or less short, even though 15 seconds... Read more
Definition of a media plan
A media plan combines the different operations carried out by an agency or an advertiser in order to identify and select the right criteria to broadcast a radio or TV campaign according to the client’s budget. For a TV campaign, the advertiser has to pick the channels, the days... Read more
- 1
- 2
Newsletter.
Subscribe to our newsletter and become a drive-to-web master