CPM (Cost Per Thousand) is a unit of valuation where the advertiser pays a fixed amount per thousand impressions (broadcasts) of its advertising.
First used in digital, CPM is now also used to buy TV advertising, notably with Adkymia, the first programmatic TV buying platform.

Measuring Total Video also raises the question of harmonizing a unit of valuation for digital and TV advertising. Thus, CPM should eventually replace GRP.

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