Definition of addressable TV in programmatic TV

Addressable TV (ATV) enables advertisers to selectively target one or several audiences and to submit them personalized ads.

This technology draws from programmatic ad as it has been existing for years in digital, which gives the user a unique experience. To help you in your investment, Adkymia by Realytics is the first platform to automate and simplify the buying process of linear TV campaigns.

More about that subject
➡ Read about our white paper about addressable TV in France.
Programmatic TV : 3 examples It’s working

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