LAST UPDATED 15 FEBRUARY 2024
We understand that the data you send to Realytics is confidential and treat it as such. We will never share the data you send us with anyone unless required by law. Access will be restricted to the team members you invite, and to certain Realytics staff in order to provide support and develop the service.
We do reserve the right to publish aggregated studies, scrubbed of any identifying information, in order to advance the web analytics field and to help promote Realytics.
Realytics SAS with registered office address at 89 Boulevard Péreire, 75017, Paris, France is a global platform for data-driven media buying, audience measurement and media performance analysis.
You can contact us at any time if you have any questions or comments regarding this Privacy policy using privacy@realytics.io.
This Privacy Policy describes how we collect and use data from web sites, applications and other digital properties in connection with our products and services as well as from our corporate web sites:
and how individuals can manage choices and exercise rights related to certain data collected or used in our products, services and Realytics owned web sites.
It also explains your rights in relation to your personal data and how to contact us or authorities in the event you have a complaint.
We are responsible as 'controllers' of the personal data we collect and use it regarding the General Data Protection Regulation, which applies across the European Union.
Realytics build smart technologies that deliver a relevant and efficient advertising experience for consumer and brands. We make television editors spaces which deliver premium advertising available to all brands in simple and efficient manner.
Realytics does not provide services directly to consumers but provide our business client with services.
To achieve these goals for our customer we may collect informations regarding individuals.
The personal information that you may be asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
We collect and use limited personal data about individuals who:
| Product | URL | Cookies | Form data |
|---|---|---|---|
| AdPerformance portal | https://portal.realytics.io | Yes | Yes |
| AdPerformance SDK | Customer website | Yes | No |
A cookie is a small amount of data that is sent to your browser from our servers and stored on your computer's hard drive.
We generally use cookies to access information when you sign in, to store your preferences, to keep you logged in, and to store a limited amount of behavioral data.
We use cookie to distinguish you from other individuals of our corporate websites. This behavior allow Realytics to improve and provide the best experience possible when you browse our website. Cookies stored on your devices helps to:
The data collected on this form is stored in a computerized file by Realytics to send you documents in order to inform you about our latest innovation and contents. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.
The data collected on this form is stored in a computerized file by Realytics to send you a monthly or bi-monthly or quarterly newsletter to inform you about our latest innovation, articles and contents. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.
The data collected on this form is stored in a computerized file by Realytics for customer management. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.
As required by article 15 of the GDPR and article 27 of the Law n°78-17, January 6th 1978, you can exercise your right of access and have them rectify by contacting our DPO, rgpd@realytics.io.
You can also decide to cancel your subscriptions any time.
By sending this form, you authorize Realytics to store and process your data so we can send you the information you asked for.
| Cookie name | Provider | Expiration | Type | Purpose |
|---|---|---|---|---|
| MUID | Clarity | 1 year | Third party | Platform optimisation |
| __cf* | Cloudflare | 30 minutes | First party | Read and filter requests from bots |
| CookieConsent | CookieBot | 1 year | First party | Store cookie consent preferences |
| _gcl_au | Google Adsense | Persistent | First party | Marketing |
| __hssc | Hubspot | 30 minutes | First party | Store anonymized statistics |
| ry_ry-realysite_so_realytics | Realytics | 30 minutes | First party | Measure website performance |
| _clsk | Clarity | 1 day | First party | Store and combine pageviews by a user into a single session recording |
| Pll_language | Polylang | Persistent | First party | Store language settings |
| hubspotutk | Hubspot | 13 months | First party | Store visitor identity |
| _clck | Clarity | 1 year | First party | Store visitor identity |
| __hssrc | Hubspot | 30 minutes | First party | Store visitor session |
| _fbp | 3 months | First party | Store visits | |
| _uetvid | Bing Ads | 13 months | First party | Store use id |
| __hstc | Hubspot | 13 months | First party | Store time of visit |
| _uetsid | Bing Ads | 1 day | First party | Store visits |
| _ga | 1 year | First party | Store and count pageviews | |
| ry_ry-realysite_realytics | Realytics | 30 minutes | First party | Store user session |
| _gid | 1 day | First party | Store and count pageviews |
We need to collect individual data for our legitimate interests for customers contracting with Realytics:
| Personal data | Purpose |
|---|---|
| Lastname | Customize user experience |
| Firstname | Customize user experience |
| Professional email address | Allow you to connect to our portal and to receive product or marketing notifications |
| Phone number | Allow you to connect when 2FA is enabled on your account |
| Company name | Ensure you are authorized to connect to the portal |
We provide a custom SDK (Software Development Kit) to our customers or their clients which help us to collect information about you on websites or applications you visit, so we can measure performance of their TV advertising campaigns.
Our SDK relies on two cookies:
| Cookie name | Provider | Expiration | Type | Purpose |
|---|---|---|---|---|
| ry_ry-*_realytics | Realytics | 1 year | First party | Store anonymous user id |
| ry_*_so_realytics | Realytics | 30 minutes | First party | Store session id |
These cookies allow Realytics to distinguish you among others websites visitors and will be used for audience statistics only. These cookies will support events (aka Tags) transmitted to Realytics to understand customer website user behavior.
By default "events" collect these non-exhaustive additional data in an encrypted way:
| Property name |
|---|
| Truncated IP address |
| Browser information |
| Operating system |
| Device identifier |
| Current URL |
| Timestamp of the visit |
Each customer can collect additional data.
By default all data collected is based on a legitimate purpose and will not be used for other purpose than audience statistics. Consequently these cookies may be exempted of your consent.
Realytics successfully participated in the audience measurement evaluation program conducted by the French Data Protection Authority (the "Cnil") and can offer the exemption mode in accordance with the Cnil guidelines. Please note that this exemption only applies to France.
Advanced scenarios can be enabled by the customer that may add depth to the measurement provided by the AdPerformance product, like TVRetargeting, Deterministic measurement…
These features will need your consent to be used and may additionally add these information to the data collected.
Therefore, Realytics never has access to any information relating to an identified or identifiable natural person, characterizing a personal data as for article 4-1.
| Property name | Provider | Expiration | Type | Purpose |
|---|---|---|---|---|
| IP address | Realytics | 1 year | N/A | Store the ip address you used when visiting the customer website or application |
AdPerformance SDK is compliant with TCF until its 2.2 version. Customers may use third-party solutions that embed TCF compatible products like AdPerformance.
To our valued partners, clients, and the digital advertising ecosystem,
Realytics SAS, as a proud participant in the digital advertising industry, is committed to upholding the highest standards of data privacy and user consent in alignment with global regulations and industry frameworks. As part of our dedication to transparency and responsible data handling, we hereby publicly attest our compliance with the Transparency and Consent Framework (TCF) established by IAB Europe.
As a registered TCF vendor, we are fully committed to:
Realytics SAS takes its role in the digital advertising community seriously and is committed to leading by example in compliance, transparency, and user protection. This public attestation of compliance to the TCF is a testament to our ongoing commitment to these principles. We welcome inquiries and discussions regarding our compliance practices and are dedicated to working collaboratively with all stakeholders to advance privacy standards in the digital advertising industry.
Realytics committed to assess the balance of interest for each TCF purpose that relies on the legitimate interest.
Realytics will keep your information for a maximum length of 13 months in any cases. Information regarding our customers and our legitimate interest to conduct our contract with you will be kept 13 months after the end of the contract by default.
A retention policy applies for every data we may use. These policies are regularly updated and tested to ensure we do not retain data for longer than necessary.
Realytics do not share personal data with third-party solutions without authorizations of our customer and consent of individuals. Nonetheless, we may use dedicated partner to process or store your data.
| Subprocessor | Type | Usage | Location |
|---|---|---|---|
| Amazon Web Services | Hosting / processing | Corporate / Product | Ireland, France |
| Microsoft Azure | Hosting / processing | Corporate / Product | Ireland, France |
| Hubspot | Marketing | Corporate | Germany |
| Clarity | Marketing | Corporate | Ireland |
| CloudFlare | Hosting | Corporate | Ireland |
| Marketing | Corporate | Ireland / USA |
Realytics will not share personal data collected by our product of our European customer outside the European Union.
You acknowledge and agree that we may access and process personal data on our corporate website and that data may be transferred to and processed by subprocessors in compliance with the requirements of protection laws.
The GDPR records those rights as the Rights of the Data Subject. The eight user rights are:
If you would like to exercise your rights, please contact us at privacy@realytics.io.
In order to give you even more control, a greater freedom and an easier access to cookies, you can visit this website: http://www.youronlinechoices.com/, which lists the main ad networks. There, you can choose which cookies you want to keep.
Internet users who may have been exposed to Realytics tracking can choose to deactivate Realytics cookies by clicking on this opt out link: https://www.realytics.io/optout/
They can also choose to stop receiving some of our communications by clicking on the link at the bottom of every email sent by Realytics.
Contact address: DPO, 89 Boulevard Péreire, 75017, Paris, France.
Email address: privacy@realytics.io