With Realytics
With Brand Effect, follow the branding markers that directly affect your media strategy
Brand Effect, the new solution, that helps you analyze the effect of your TV campaign on search, and to better know the audience you’ve reached in TV.
Search Interest
Measure the impact of your TV campaigns on brand and non-brand requests on search engines.
Geolocation
Knowing the geographic area where your TV-engaged viewers are situated helps you adjust your media plan and your message.
Audience
qualification
Qualify your TV audience based on socio-demographic criteria: age, gender, interests.
With Realytics
Analyze the effectiveness of your TV spots
in search
How did your TV-viewers react to your ad? After having watched your spot, some of them looked on the Internet more info
about your brand or keywords associated to it. Have the TV viewers kept your brand, your product or your brand universe in mind?
Does your TV campaign affect your brand image? There is only one way to find about it.
about your brand or keywords associated to it. Have the TV viewers kept your brand, your product or your brand universe in mind?
Does your TV campaign affect your brand image? There is only one way to find about it.
With Search Interest, you can measure the impact of
your TV campaign on:
your TV campaign on:
– Search engines
– Online research about your brand
– Online research about key words associated to your brand
+55%
Research abour your brand
+26%
Research abour key words
associated to your brand
Why choose Search Interest ?
– Analyze your TV campaign effectiveness through its impact on search engines
– Get a better understading on how your TV message was memorized.
– Get a better understading on how your TV message was memorized.
With Realytics
Locate your TV-engaged viewers
By knowing the department where you TV-engaged viewers are located, you
can adjust your media plan and your message.
can adjust your media plan and your message.
With the geolocation, you can see in
which department your TV
campaign was the most popular
which department your TV
campaign was the most popular
Geolocation helps you adjust:
– Your media plan
– Your message
– Your media mix…
With Realytics
Better qualify your
TV-engaged audience
Who are they really? They’ve seen your TV spot, reacted and checked out your website.
How can you make sure they really are the target you wanted to reach?
With Brand Effect, you can now make sure your media plan was effective and aimed at the right target.
How can you make sure they really are the target you wanted to reach?
With Brand Effect, you can now make sure your media plan was effective and aimed at the right target.
We can provide you with a TV audience qualification,
globally or channel per channel:
globally or channel per channel:
– Gender
– Age range
– Interests
Better qualify your TV audience to:
– Check you’ve reached the audience you targeted
– Identify new targets
– Adjust your media plan and your TV message
– Identify new targets
– Adjust your media plan and your TV message
Realytics, facts and figures
450
Clients
1500
Campaigns
2,5 millions
Spots
32
countries covered
40
bright minds
