Discover
our solution
Brand Effect.

On your mark, get set, measure!

With Realytics

With Brand Effect, follow the branding markers that directly affect your media strategy

Brand Effect, the new solution, that helps you analyze the effect of your TV campaign on search, and to better know the audience you’ve reached on TV.

Search Interest

Measure the impact of your TV campaigns on brand and non-brand requests on search engines

Geolocation

Knowing the geographic area where your TV-engaged viewers are situated helps you adjust your media plan and your message

With Realytics

Analyze the effectiveness of your TV spots
in searches

How did your TV-viewers react to your ad? After having watched your spot, some of them looked on the internet for more info about your brand or keywords associated with it. 

Have the TV viewers kept your brand, your product or your brand universe in mind?

  Does your TV campaign affect your brand image? There is only one way to find out about it.

With Search Interest, you can measure the impact of
your TV campaign on:

Search engines
Online research about your brand
Online research about key words associated to your brand

+55%
Research about your brand

+26%
Research about key words
associated to your brand

Why choose Search Interest ?

– Analyze your TV campaign effectiveness through its impact on search engines
– Get a better understanding on how your TV message was remembered. 

With Realytics

Locate your TV-engaged viewers

By knowing the region where your TV-engaged viewers are located, you
can adjust your media plan and your message.

With the geolocation, you can see which region your TV
campaign was the most popular

Geolocation helps you adjust:

– Your media plan
– Your message
– Your media mix…

Realytics, facts and figures

450
Clients
1500
Campaigns
2,5 millions
Spots
32
Countries covered
40
Bright minds

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