Analyze the effectiveness of your TV spots
How did your TV-viewers react to your ad? After having watched your spot, some of them looked on the Internet more info about your brand or keywords associated to it. Have the TV viewers kept your brand, your product or your brand universe in mind? Does your TV campaign affect your brand image? There is only one way to find about it.
Who are they really? They’ve seen your TV spot, reacted and checked out your website.
How can you make sure they really are the target you wanted to reach?
With Brand Effect, you can now make sure your media plan was effective and aimed at the right target.