Yesterday, today, but mostly tomorrow, Realytics stays at the core of TV-digital convergence
Realytics, first real-time TV analytics tool
The Leader of TV-Digital convergence, Realytics, was born in February, 2014, when the paths and skills of 4 friends, Guillaume Belmas, Sébastien Monteil, Vincent Nguyen Huu and Grégory Bittan, met. They all come from the worlds of gaming and software development. After 4+ years of R&D and more than 1.6 Million spots and 1,200 campaigns analysed, Realytics counts more than 400 clients, is etablished in 4 countries and can work in 32.
TV, a media in constant evolution
Here is the thing: today, we can say there is 1 television but 4 screens. A TV in the living room, but also TV on the Internet, on your mobile phone or even via a box. TV is now un-linear, available in replay or on demand (VOD). Any consequences? Yes! With digitalisation comes new challenges in scheduling and media purchasing, but also a new kind of TV: programmatic TV! We are convinced it will be part of the future.
Draw the best value from TV
We hear a lot of advertisers wonder how to maximise the impact of their TV campaigns through digital. Historically, Realytics helped its clients connect online and offline by optimising their media plans. Today, Realytics help them connect everything by driving the customer journey from TV to digital. This way, they have better knowledge of their TV-exposed audience, and they can follow/track the customer experience of those TV-committed viewers on digital.
No better way to maximise their conversion rate or increase their ROI!
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