The aim of Ad Sync is to synchronize your TV commercial airings with your paid search campaigns (Google Ads) in order to try to reach the best ranking position in the search results pages and as a result to maximize the drive-to-web impact of your TV campaign.
*Source : « Synchronization TV-Search : the advertising « ping-pong » starts », 2MV Study
I boost the drive-to-web impact of my TV campaign by increasing bids on brand or non-nrand search requests each time my TV ad is airing.
I protect my brand during my TV campaign by increasing bids on brand requests to guarantee the highest visibility on search.
I benefit from TV airings of my competitiors’ brand to try and attract part of the drive-to-web impact of their campaign in consistence with a Guerillla Marketing approach.