Connected TV (CTV) is – first – a screen for broadcasting linear or non-linear video content via the Internet. Whether operated via IPTV (operator Set-Top Box) or OTT (smart TV, TV dongles, game consoles), we speak of CTV.

In addition to designating a device, the term CTV has evolved to refer more generally to any video content viewed on a device connected to the Internet, whether it’s a TV, computer, cell phone or tablet.

CTV measurement is one of the advertising market’s challenges, therefore Realytics launched BEE, the unified measurement solution, named adtech video solution of 2023.

Learn more about CTV measurement

Bee, AdTech solution of the year 2023
With Rakuten Advertising, CTV integrates Bee, total video