According to our clients’ tests, this TV-engaged segment is 95% reliable
Activation : pick one of our cross-channel scenarios!
Connected to more than 40 technologic partners, Realytics can send this TV-engaged audience segment to the advertisers so they can use it on digital channels. They can target this audience on different digital platforms: Facebook, Google Search, or even in programmatic via a DSP. To go even further, some advertisers even broaden their audience with similar segments.
It is also possible to include this audience segment into marketing platforms: CRM, DMP… You’ve got it: everybody has their own objectives! But the point is the same: develop a user-centric experience thanks to personnalised cross-canal scenarios.