Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.
By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.
|–||Drive to web|
|–||Drive to app|
|–||Drive to call center|
|–||Drive to sms|
|–||Spot to spot turnover|
|–||Number of commands|
|–||Number of buyers|
|–||Number of visits, downloads, calls…|
|–||Effectively optimize your media investments|
|–||Easily measure the ROI of your TV campaign|
|–||Precisely analyze the global effect of your campaign|
It is what non-linear TV represents in the video global consumption (replay, online video, SVOD, live TV streaming services). With Ad Perf 360, you can now combine the performance of linear TV and of replay and online video.
To measure the number of global visits of a media plan combining TV+online video.
To analyze non-linear and linear TV contribution.
To identify their level of deduplication.
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