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Radio & TV Analytics.

Measure the effectiveness of your radio & TV campaigns

Radio and TV Analytics solutions

Realytics measures the impact of
your radio and TV campaigns on digital

A complete measure of the impact of your radio and TV campaigns on digital with a solution made to maximize the effectiveness of your speaking opportunities. Based on a deep analysis of your digital supports, our solution helps you optimise your media plans and transform TV and radio in real acquisition channels.

Performance

– TV visits/TVR
– VTV visits/budget
– TV visits/spot

ROI

– Drive to web
– Drive to app
– Drive to call

Branding

– Search impact
– TV viewers geolocation
– TV viewers qualification:
age, gender, interests

TV/Online video
complementarity

– Unified measure
– TV/Online video performance reconciliation
– Audience deduplication

With Ad Performance, follow in real-time the effect
of your radio and TV campaigns in digital

Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.

By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.

What type of channels
can be integrated?

–	Drive to web
–	Drive to app
–	Drive to call center
–	Drive to sms

Follow the metrics
you need:

–	Spot to spot turnover
–	Combined turnover
–	Conversion funnel
–	Number of commands
–	Number of buyers
–	Average basket
–	Connecting device
–	Number of visits, downloads, calls…

How can you benefit
from TV analytics?

–	Effectively optimize your media investments
–	Easily measure the ROI of your TV campaign
–	Precisely analyze the global effect of your campaign

Boost the ROI of your radio and TV campaigns by +50% with Realytics

Taking the measure one step further

Discover Ad Perf 360 to measure
the TV and online video complementarity

Realytics expands its TV analytics solution with another one that measures the performance of online video.

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It is what non-linear TV represents in the video global consumption (replay, online video, SVOD, live TV streaming services). With Ad Perf 360, you can now combine the performance of linear TV and of replay and online video.

Why combine linear and non-linear TV performance?

To measure the number of global visits of a media plan combining TV+online video.

To analyze non-linear and linear TV contribution.

To identify their level of deduplication.

Taking Analytics TV one step further

Discover Ad Performance complementary solutions

Follow branding KPIs to get a better knowlefdge and understanding of the target you’ve reached in TV.

Maximize the drive to web impact of your campaigns by synchronizing your TV ads with your Search campaigns.

Convert in digital the audience you’ve reached in TV

Anticipate and assess your TV campaign performance in digital

Discover how good TV tracking
is for your business.

Want to know more about us?

Realytic, facts and figures

550

Clients

2200

Campaigns

4 million