Definition of Television Rating Point or TVR
TVR or Television Ratings, is an audience measurement, generally used in television. It represents the percentage of a base population watching a TV program. The base is a given target audience in a given TV region or area.
With the development of TV programmatic and addressable ads, television market players advocate the arrival of a new TVR: a data-based-TVR, rather than a socio-demographic one. TVR would be based on attitudinal data rather than socio-demographic criteria.
All this data could help analyze more deeply the drive to web effect of a TV campaign in the long run, and point the way forward for a change in the TV purchase KPIs.
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