With its TV analytics solutions, Realytics has been taking part for a few years in the digitalisation of television. For years, we’ve been helping brands and their agencies to measure the impact of TV campaigns on websites, mobile apps and call centers and to optimize their media plan according to the collected data.
So far, we’ve analyzed more than 2 millions TV spots in Europe and we’ve made sure our clients were capitalizing on TV. But measuring the performance of TV was only the first step. What if we could buy TV based on performance and not only the audience?
This is our vision of programmatic TV. A solution that can simulate thousands of media plans in a few minutes, when a human mind would take hours creating just one. Plus, our IA then picks the best media plan according to the advertiser’s info.
Startup of the year
15 “Pépites Françaises”
Active member since 2014
ID Bronze – Digital Transformation Prize
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