REALYTICS
The TV digitization adtech.
Discover Bee, Video Adtech of the year 2024
Bee measures and compares linear TV campaigns (classic and addressable), BVOD and CTV exposure and online engagement. Audience fragmentation is a reality, and so is unified TV measurement.
Realytics
At the core of TV-digital convergence
Realytics, with you all the way:
Have a clear view of the client's journey, from the TV-viewer to the web visitor
Performing in advertising is not only made for digital marketers. Television is also a great drive to web, drive to app and drive to call vector. Realytics’ solutions help you reveal and magnify the value delivered by digital channels, so you can justify and optimize your TV investments!
Spot
detection TV
TV performance
analysis
TV segments digital
activation
Capitalize on your TV investments by making sure you’re converting a highly engaged audience, thanks to our unique TV-visitors identification algorithm.
An average +61% incremental traffic after a TV campaign
With Realytics
Enter the CTV era and the unified measurement of TV campaigns
With its TV analytics solutions, Realytics has been contributing to the digitalisation of television for 10 years. We help brands and agencies measure the impact of TV campaigns on advertisers’ websites and mobile applications and optimise media plans based on the data collected. We have analysed more than 6 million commercials in Europe to extract as much value as possible from TV.
Today, TV consumption is changing between linear and delinear TV. As streaming grows and develops its audiences, the need to measure all broadcasters, all contexts and all platforms is becoming apparent.
We are keeping pace with this development and providing the market with a unified way of measuring the performance of advertising campaigns.
Bee, the first holistic measurement platform for TV and CTV campaigns
In this changing landscape, Realytics has set out to build Bee, the single source measurement solution for TV campaigns.
Bee is positioned as a key tool for measuring the cross-TV distribution channel reach of advertising campaigns, whether in linear TV (national and addressable TV) or CTV (BVOD, AVOD, FAST).
Pick Realytics
Why Realytics?
Realytics has been the TV analytics leader for more than 5 years.
Why?
Because we keep on revolutionizing the market with innovative solutions based on years of unparalleled data skills, on accompanying our clients in optimizing their TV campaigns and proposing them a unique media and digital expertise.
3 proprietary technologies
In 5 years of R&D and thanks to a strong data team, Realytics has developed 3 proprietary algorithms: one for TV spot detection in real-time, one for TV-engaged viewers attribution and scoring, and a machine learning technology for our prediction algorithm.
Unique TV media buying expertise
Individual
support
More than 500 clients
Wall of fame.
Tech Solution of the Year
Video AdTech Solution of the Year
Gold Trophy – TV & Digital Measurement & Analysis
Silver Trophy Addressable TV category
Silver Trophy Best Addressable TV campaign
Silver Trophy Data Category
Silver Award Media Category – Audience
Label BPI France Excellence
Online Video Awards
Startup of the year
Stratégies – AdTech
15 “Pépites Françaises”
Frenchweb 500 (FW500)
