Results for your research: Thematic : (28)

Definition of Smart TV

Smart TV is a television that can connect directly to the Internet. All Smart TVs are CTV, but the reverse is not true.

Definition of STB

Set-Top Box (STB) operator is an IPTV device provided by the ISP. Its main purpose is to convert the received signal into a format compatible with the consumer’s TV to display content such as TV channels, movies on demand, games or internet services.

Definition of OTT

OTT (Over-The-Top) is a way of delivering multimedia content (video, audio, etc.) over the Internet, without going through traditional managed distribution networks (cable, satellite, STB).

Definition of HVOD

HVOD (Hybrid Video On Demand) is a video content distribution model that combines multiple monetization models, typically by offering a mix of AVOD, SVOD and TVOD.

Definition of ISP

ISP (Internet Service Provider) is an entity providing an Internet connection to individuals or companies, enabling access to the Internet.

Definition of SSP

SSP (Supply-Side Platform) is a technology platform enabling digital content publishers (websites, applications, VOD services) to sell advertising space in an automated way to buyers. On the demand side, buyers use a platform called DSP (demand-side platform).

Definition of DSP

The DSP (Demand-Side Platform) is a technological platform enabling advertising buyers (advertisers, agencies) to buy different formats of advertising space (display, video…) in an automated way on different devices (mobile, tablet, desktop, TV). For the programmatic offer, the platform used is a SSP (Supply-side platform).

Definition of CPM

CPM (Cost Per Thousand) is a unit of valuation where the advertiser pays a fixed amount per thousand impressions (broadcasts) of its advertising. First used in digital, CPM is now also used to buy TV advertising, notably with Adkymia, the first programmatic TV buying platform. Measuring Total Video also raises the question of harmonizing a Read more

Definition of Broadcaster

Broadcaster is a distributor of audiovisual content to a wide audience via television, radio or the Internet. On TV, these are TV channels.

Definition of VOD

VOD (Video On Demand) is a service enabling users to select and watch video content on demand, including films, series, documentaries, etc…

Definition of TVOD

TVOD (Transactional Video On Demand) is a VOD model where users pay for each piece of video content a la carte, often for new releases or premium content.

Definition of SVOD

SVOD (Subscription Video On Demand) is a VOD model where users pay a subscription fee to access a library of video content without additional advertising.

Definition of SAVOD

SAVOD (Subscription Advertising-Based Video On Demand) or ASVOD is a hybrid model combining SVOD and AVOD, where users pay a reduced subscription fee and see limited advertising within the service.

Definition of BVOD

BVOD (Broadcast Video On Demand)is a video-on-demand service offered by broadcasters, enabling viewers to watch programs after they have been broadcast via an OTT or IPTV Internet connection. Also known as Catch-up TV.

Definition of CTV

Connected TV (CTV) is – first – a screen for broadcasting linear or non-linear video content via the Internet. Whether operated via IPTV (operator Set-Top Box) or OTT (smart TV, TV dongles, game consoles), we speak of CTV. In addition to designating a device, the term CTV has evolved to refer more generally to any Read more

Definition of total video

Total video englobes the convergence of TV and digital video usage regardless of media consumption modes (linear/delinearized), devices (TV, PC/tablet/mobile/consoles) and distribution mode (operator set-top box, internet/TNT/cable, satellite). Although audience fragmentation is a reality in the TV advertising sector, it is now possible to measure total video thanks to Bee by Realytics, the unified measurement Read more

Definition of AVOD

AVOD (Advertising-Based Video On Demand) refers to a business model in which content is free for users, but includes advertising. The best-known AVOD platform is YouTube. Unlike FAST TV, the user chooses what to watch on the platform, as it is not a linear format.

Definition of FAST TV

FAST TV (Free Ad-Supported Streaming Television) refers to television channels broadcast via streaming and financed by advertising. This evokes the classic experience of traditional television, but without the need to use terrestrial signals. This approach is based on the same free-to-air model as AVOD (financed by advertising), but is distinguished by its linear format. Unlike Read more

Definition of Drive to web

The drive to web qualifies offline campaigns, especially TV campaigns, made to generate a reaction from the TV-viewers on the advertiser’s website, and therefore, incremental traffic. The drive to web effect can also be monitored on other digital channels: we talk about drive to app when you want the TV-viewers to download and app, drive to call, when a phone number is showcased, drive to social when the objective is to increase an online community.

Definition of Programmatic TV

The word Programmatic TV combines both the fact to target a specific audience (even a TV-viewer) with a specific message – that’s what we call “addressable ads” -, and also the automation of TV purchases (without the same RTB as in digital).

Definition of Brandformance

The word Brandformance is a term combining the concepts of “branding” and “performance” and it names a campaign or a marketing actions that combine objectives both branding- and performance-oriented.Television clearly represents an excellent example of this combination of objectives; TV can indeed be seen both as a great meaning to boost one’s notoriety, to build and reinforce one’s brand image, but also as a media that can engage TV-viewers in digital and help measure their reactivity to a TV spot.

Definition of addressable TV

Addressable TV enables advertisers to selectively target one or several audiences and to submit them personalized ads. This technology draws from programmatic ad as it has been existing for years in digital, which gives the user a unique experience. Not yet authorized on French national channels, addressable TV has however been present aboard for some years now, in countries like the United States, Germany or Australia.

Definition of TV Tracking / Analytics TV

TV tracking, or Analytics TV, is the measurement of the performance of a TV ad on digital channels, like the visits on a website, the downloads of a mobile app, the calls to a call center… TV tracking is mostly existing because of a new practice: multitasking. More and more TV-viewers are indeed watching TV while having a second screen in hand (a phone, a tablet, a computer), with which they react to a TV ad in real-time.

Definition of the direct impact

In television, the direct impact of a TV spot is measured within the minutes following its diffusion and helps analyzing the effect of a TV spot on digital channels, like the visits on a website, app downloads or even calls to a call center. Campaigns that lead to immediate effects usually qualify TV campaigns that generate direct reaction from the TV-viewer in digital.

Definition of indirect impact

The indirect impact of a TV ad is measured in the days, weeks even months following a TV spot, contrary to the direct impact that is measured during the first minutes following the diffusion of the spot. The indirect impact captures the incremental traffic on the long run provoked by the notoriety effect delivered by a campaign to the brand. This traffic augmentation isn’t linked to a specific spot and can be observed even when a TV campaign isn’t broadcasted. TV plays a huge role regarding the brand image, that is nowadays precisely quantifiable thanks to digital KPIs. All this info help build and adjust media plans.

Definition of a TV campaign

A TV campaign characterizes the fact that a TV advertiser is going on television thanks to one or several TV spots, in which he/she presents its products or services. The duration of a TV spot can vary and they can be more or less short, even though 15 seconds seems to have become the standard duration of a TV commercial in the UK.

Definition of a media plan

A media plan combines the different operations carried out by an agency or an advertiser in order to identify and select the right criteria to broadcast a radio or TV campaign according to the client’s budget. For a TV campaign, the advertiser has to pick the channels, the days and the broadcasting schedules of the different spots of the TV campaign

Definition of Television Rating Point

TVR or Television Ratings, is an audience measurement, generally used in television. It represents the percentage of a base population watching a TV program. The base is a given target audience in a given TV region or area.With the development of TV programmatic and addressable ads, television market players advocate the arrival of a new TVR: a data-based-TVR, rather than a socio-demographic one. TVR would be based on attitudinal data rather than socio-demographic criteria.


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