A single source & deterministic TV measuring tool.
Linear TV, Addressable TV, BVOD, CTV
Cross -TV distribution channel measurement
Video AdTech Solution of the year in 2023 at the Adtech Awards
Deterministic measuring tool
One tool for measuring traditional TV, addressable TV, BVOD and CTV campaigns exposure & online engagement.
Developed in partnership with Bouygues Télécom, Bee provides TV advertisers and/or agencies with a deterministic measuring tool able, from real TV and digital consumption data, to measure TV campaigns from one source.
TV audience integrated and unified measurement
A deterministic reading of the online engagement of exposed TV households that allows measurement of the online conversion of the exposed audience
Measure & combine TV distribution channels.
Exposure
Reach & frequency
Estimate the reach and frequency of each TV distribution channel
TV distribution channel duplication
Estimate and analyse TV distribution channels duplication
TV distribution channel ramp-up
Track TV funnel ramp-up
Addressable TV monitoring
Access your addressable TV spots monitoring
Engagement
TV audience online conversion
Calculate the conversion of the TV audience into online engagement
Per day & per TV distribution channel
Online engagement tracking per day and per TV distribution channel
Level of engagement per TV contact class
Count valuable contacts to capture repetition and maximize online engagement
One portal for all TV data.
Access data from every TV distribution channel activated during your campaign with the Realytics portal.
Exposure : Reading of media performance on D+1
Engagement : Reading of the online performance at D+3
Measure TV with real data.
The adtech Video Solution of the Year 2023
100% GDPR
Compliant
An opt-in audience in a brandsafe and premium environment
1.6 million
opted in TV households
(Bouygues Télécom installed base)