A single source & deterministic TV measuring tool.
Linear TV, Addressable TV, BVOD.
Cross -TV distribution channel measurement.
Deterministic measuring tool
One tool for measuring traditional TV, addressable TV and BVOD campaigns exposure & online engagement.
Built up in partnership with Bouygues Télécom, Bee provides TV advertisers and/or agencies with a deterministic measuring tool able, from real TV and digital consumption data, to measure TV campaigns from one source.
TV audience integrated and unified measurement.
A deterministic reading of the online engagement of exposed TV households that allows to measure the online conversion of the exposed audience.
Measure & combine TV distribution channels.
Exposure
Coverage & repetition
Estimate the coverage and repetition of each TV distribution channel.
TV distribution channel duplication
Estimate and analyze TV distribution channels duplication
TV distribution channel ramp-up
Track TV funnel ramp-up.
Addressable TV monitoring
Access your addressable TV spots monitoring.
Engagement
TV audience online conversion
Calculate the conversion of the TV audience into online engagement.
Per day & per TV distribution channel
Online engagement tracking per day and per TV distribution channel.
Level of engagement per TV contact class
Count valuable contacts to capture repetition and maximize online engagement.
One portal for all TV data.
Access data from every TV distribution channel activated during your campaign with the Realytics portal.
Exposure : Reading of media performance on D+1
Engagement : Reading of the online performance at D+3
Measure TV with real data. A 4-time award-winning solution in 2022.
100% GDPR
Compliant
An opt-in audience in a brandsafe and premium environment.
1.6 million
opted in TV households.
(Bouygues Télécom installed base)