What is Frequency Capping?
Limiting the number of ad exposures per individual or household.
Learn more about how to measure the incremental reach
➡ BEE, the single source & deterministic TV measuring tool
Share the definition
Realytics Glossary
Are you looking for a word in particular?
Let’s explore our thematics:
-
TV ads (20)
- Definition of HbbTV
- Definition of Preview
- Definition of Smart TV
- Definition of STB
- Definition of OTT
- Definition of HVOD
- Definition of ISP
- Definition of CPM
- Definition of Broadcaster
- Definition of VOD
- Definition of TVOD
- Definition of SVOD
- Definition of SAVOD
- Definition of BVOD
- Definition of CTV
- Definition of AVOD
- Definition of FAST TV
- Definition of TV campaign
- Definition of Media Plan
- Definition of Television Rating Point
-
TV tracking (16)
- Definition of TV Unified Measurement
- Definition of TV Attribution
- Definition of Gross Reach
- Definition of Net Reach
- Definition of Frequency Capping
- Definition of Frequency Capping
- Definition of Cross-Channel Deduplication
- Definition of Audience Duplication
- Definition of Incremental Reach
- Definition of Linear TV
- Definition of Total Video
- Definition of Drive to web
- Definition of Brandformance
- Definition of TV Tracking / Analytics TV
- Definition of Direct Impact
- Definition of Indirect Impact
List of most viewed definitions