What is TV-to-Web attribution?

TV-to-Web attribution is an analytical method used to measure the impact of TV advertising on website traffic. It links the airing of a TV ad to online visits in order to evaluate television’s contribution to digital performance.
 

Learn more about TV-to-Web Attribution

➡ BEE, the single source & deterministic TV measuring tool
➡ AdPerformance, measure the impact of radio and TV campaigns on digital