Audience duplication measures the overlap of viewers exposed to a campaign across different channels or devices.
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Realytics Glossary
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TV ads (22)
- Cross-Channel Deduplication
- Audience Duplication
- Definition of HbbTV
- Definition of preview
- Definition of Smart TV
- Definition of STB
- Definition of OTT
- Definition of HVOD
- Definition of ISP
- Definition of CPM
- Definition of Broadcaster
- Definition of VOD
- Definition of TVOD
- Definition of SVOD
- Definition of SAVOD
- Definition of BVOD
- Definition of CTV
- Definition of AVOD
- Definition of FAST TV
- Definition of a TV campaign
- Definition of a media plan
- Definition of Television Rating Point
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