What is Advanced TV?

Advanced TV refers to a set of advertising technologies that make television more data-driven and targetable. It includes formats such as addressable TV, Connected TV (CTV), and certain programmatic buying methods, enabling advertisers to deliver more targeted ads and better measure campaign performance.
 

Learn more about Advanced TV

➡ BEE, the single source & deterministic TV measuring tool
➡ AdPerformance, measure the impact of radio and TV campaigns on digital