What is Non-linear TV?

Non-linear TV refers to all video consumption outside traditional linear broadcast schedules. It includes CTV, online video, replay, and streaming platforms. For advertisers, it offers opportunities to extend reach and better control frequency across fragmented audiences.
 

Learn more about non-linear TV

➡ BEE, the single source & deterministic TV measuring tool
➡ AdPerformance, measure the impact of radio and TV campaigns on digital