What is first-party data?

First-party data refers to data collected directly by a company from its own users or customers, such as through its website, app, CRM, or marketing interactions.

In TV, CTV, and digital advertising, it is used to better understand audiences, improve targeting, and measure campaign performance.
 

Learn more about first-party data

➡ BEE, the single source & deterministic TV measuring tool
➡ AdPerformance, measure the impact of radio and TV campaigns on digital