What is TV Attribution?

TV attribution is an analytical approach used to estimate the impact of a television advertisement on consumer actions after it airs. It links the broadcast of a TV ad to changes in metrics such as website visits, app installs, sales, or store visits in order to evaluate the contribution of television to a campaign’s performance.

 

Learn more about how to measure TV Attribution

➡ BEE, the single source & deterministic TV measuring tool
➡ AdPerformance, measure the impact of radio and TV campaigns on digital