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Realytics Glossary is your trusted guide to exploring drive-to-web, programmatic and television-related terms and definitions, from the leading TV tracking solution.
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TV ads
Definition of video
Definition of TVOD
Definition of Streaming
Definition of Non-linear TV
Definition of HbbTV
Definition of Preview
Definition of Smart TV
Definition of STB
Definition of OTT
Definition of HVOD
Definition of ISP
Definition of CPM
Definition of Broadcaster
Definition of VOD
Definition of TVOD
Definition of SVOD
Definition of SAVOD
Definition of BVOD
Definition of CTV
Definition of AVOD
Definition of FAST TV
Definition of TV campaign
Definition of Media Plan
Definition of Television Rating Point
TV tracking
Definition of Omnichannel Video Strategy
Definition of TV Ad Effectiveness
Definition of Real-Time TV Optimization
Definition of TV-to-Web Attribution
Definition of performance TV
Definition of First-Party Data
Definition of Household Targeting
Definition of Attribution Modeling
Definition of Cross-Media Measurement
Definition of TV Unified Measurement
Definition of TV Attribution
Definition of Gross Reach
Definition of Net Reach
Definition of Frequency Capping
Definition of Cross-Channel Deduplication
Definition of Audience Duplication
Definition of Incremental Reach
Definition of Linear TV
Definition of Total Video
Definition of Drive to web
Definition of Brandformance
Definition of TV Tracking / Analytics TV
Definition of Direct Impact
Definition of Indirect Impact