The Realytics customer journey.

Realytics: the core of
TV-Digital convergence

Did you know a consumer is exposed to approximately 1,000 ads per day?
When saying “ads”, we think of online and offline ads, not only on TV, even though these are the most important ones. At Realytics, we trace the client journey from offline to online thanks to a unique scoring technology that allow us to tell WHO are those TV viewers. Thanks to this user-centric way of thinking, we can provide you with better client knowledge and the opportunity to activate this precious data in digital.

Discover Realytics in video 

Discover the Realytics solution through the adventurs of Matt, Marketing Director of a major automotive brand.

Let’s go further in digital.

As a pioneer developing algorithms identifying TV viewers, Realytics can tell you precisely who reacted the most to your TV ad. Afterwards, you can retarget them, customise your message, reach a different target… A lot of different options so you can capitalize on this captive audience, already very committed to your brand. Want to know more about that? Discover Digital Follow-up.

And what about your brand?

Nowadays, TV really contributes to your brand image, and you can precisely measure it thanks to digital markers. This info helps you adjust your media plan, in order to be more and more performant. Brand image, reputation, fame… All of them are impacted by your TV campaign. Want to make sure your mark leaves a mark? Discover our solution Brand Effect.

Discover how AlloResto by Just Eat takes full advantage
of their TV campaign and maximises their conversion rate in digital