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Brandformance and television
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Brandformance – a concept for every TV advertiser
At Realytics we believe that branding and performance don’t exclude each other; they are complementary and together they build the concept of “Brandformance”.
In this ebook we cover several topics:
- The basis for optimizing your TV campaigns
- How to measure the impact of a TV campaign
- The brandformance, serving the interests of all advertisers
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