TV is becoming digital.
Seize this opportunity!

Home » Realytics: The leader in TV tracking

Adopt a new approach for measuring your TV campaigns:
BrandFormance!

Boost the ROI of your TV campaigns by 50%.

Whether you are focused on your brand awareness or your performance, it is possible to measure the real impact of TV on digital.

Television?

TV? This is the most powerful form of media. Its worst enemy? Common misconceptions. And that’s why we’ve developed a new approach, called “brandformance”, where “branding” and “performance” are intertwined.

True or False

Branding and Performance are not compatible

Realytic’s answer

FALSE! Well sure, we love Maths, but here is the thing: we believe that 1+1=3! Why is that? Because the different forces of TV should be combined and not opposed; therefore, “branding” + “performance” = “Brandformance”! BecauseTV brings a huge visibility, its productivity makes it a perfect tool for Drive-to-Web and Drive-to-App.

True or False

Real-time TV Ad Analytics is hard to ensure

Realytic’s answer

FALSE! Well sure, before. Nowadays, thanks to a suitable and powerful algorithm, coupled with more than 35,040 hours of R&D (since November, 2013), we can measure the traffic and leads generated by a TV ad on an advertiser’s website and how it impacts their KPIs. Yes, TV is productive, and yes, knowing that helps you optimize your TV campaigns.

True or False

TV is only for advertisers interested in branding and who want to focus on their brand image.

Realytic’s answer

FALSE! Well sure, historically, TV was used to build and reinforce one’s brand identity – the focus was on “branding” then. But TV has now evolved! It is also possible to measure TV ad performance, right after its diffusion or even a few weeks later. TV is a riveting media, which often drives its viewers to a second screen to satisfy their curiosity.

Speed up your drive-to-web impact and boost your TV and radio campaigns.

Your TV campaign performance is not only linked to digital marketers. TV is also great at drive-to-web, drive-to-app and drive-to-call. With our solutions, reveal the power of your TV & Radio campaigns and find justifications for your investments.

Performance.

Boost your TV campaigns’ ROI and master your customer journey offline and online!

OPTIMISE

The ROI of your media plan and
master your TV investments

Speed up your drive-to-web impact and boost your TV and radio campaigns.

You know how well your TV campaign worked on digital channels, but do you know how it impacted your brand? Are your spots really viewed by your intended target? Who are those “TV-exposed viewers” who, later on, become “TV-engaged viewers”? How well did your TV campaign work on social media?

Those are core info if you want to optimise your TV campaigns, adjust your message to your audience and improve your creatives and TV ads. The goal? Capitalise! Do branding and performance go together? Looks like it.

Evaluate.

Evaluate how much your TV campaign affects your brand image.