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'Adperformance has enabled us to observe and understand, wave after wave, how to optimize our frequency level. On a day-to-day basis, it enables us to adapt and make the most of our media buying strategy. Over the past 3 years, Adperformance has demonstrated a clear increase in the productivity of our TV campaigns.'
Adeline Spata
Media Purchasing Manager -
"TV sponsorship is a powerful way of communication for rapidly building brand awareness, which digital can't do quickly and massively. Our TV wave also generated strong traffic on www.blackidol.fr, and the contribution of each channel was very finely analyzed by Realytics, enabling us to optimize TV effectiveness wave after wave.'
Benoît Lion
General Manager -
'AdPerformance has enabled us to track our customers' online journeys after their visit to our site, and adjust our campaigns to meet their expectations, whether they prefer to buy online or at a physical point of sale.'
Olivia Tahar
Media manager Pierre Fabre Group -
"Our 1st TV campaign is a profitable success. Realytics has been the key to monitoring and adjusting the broadcast plan in near real time."
Vincent Arrouet
CEO & co-founder -
Realytics helped us better understand the offline and go even further on the digital. The results of our retargeting campaign of our "TV-exposed" viewers on Facebook with Realytics? A CTR multiplied by 2, acquisition costs divided by 3 and +200% of conversion. Mehdi Boucharbia, Digital Marketing Manager at AlloResto -
Thanks ot its analysis, Realytics helped us confirm our media choices and see the leverage effect of TV on traffic and online loan request on our website creditfoncier.fr. Realytics is a reliable and efficient TV analytics tool, it is one way to truly measure our campaigns ROI. Valérie Dreux, Commercial Project Communication Manager, Crédit Foncier
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