Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.
By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.
|–||Drive to web|
|–||Drive to app|
|–||Drive to call center|
|–||Drive to sms|
|–||Spot to spot turnover|
|–||Number of commands|
|–||Number of buyers|
|–||Number of visits, downloads, calls…|
|–||Effectively optimize your media investments|
|–||Easily measure the ROI of your TV campaign|
|–||Precisely analyze the global effect of your campaign|
Realytics expands its TV analytics solution with Bee that measures cross TV distribution channels exposure and engagement.
* ROITV 4, Measuring Addressable TV efficiency, SNPTV, 2023.
To measure the number of global visits of a media plan combining different TV distribution channels.
To analyze non-linear and linear TV contribution.
To identify how they duplicate
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