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Brandformance - a concept for every TV advertiser At Realytics we believe that branding and perform...
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At the IREP Forum on April 25, we unveiled for the first time our study on differences in behavior b...
Home » TV & Radio Analytics
Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.
By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.
– | Drive to web |
– | Drive to app |
– | Drive to call center |
– | Drive to sms |
– | Spot to spot turnover |
– | Combined turnover |
– | Conversion funnel |
– | Number of commands |
– | Number of buyers |
– | Average basket |
– | Connecting device |
– | Number of visits, downloads, calls… |
– | Effectively optimize your media investments |
– | Easily measure the ROI of your TV campaign |
– | Precisely analyze the global effect of your campaign |
Realytics expands its TV analytics solution with Bee that measures cross TV distribution channels exposure and engagement.
It is how addressable TV engages compared with linear TV. With Bee you may now measure and compare cross TV distribution channels exposure and online engagement.
* ROITV 4, Measuring Addressable TV efficiency, SNPTV, 2023.
To measure the number of global visits of a media plan combining different TV distribution channels.
To analyze non-linear and linear TV contribution.
To identify how they duplicate
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