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Brandformance - a concept for every TV advertiser At Realytics we believe that branding and perform... -
At the IREP Forum on April 25, we unveiled for the first time our study on differences in behavior b...
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Radio & TV Analytics.
Measure the effectiveness of your radio & TV campaigns
Radio and TV Analytics solutions
Realytics measures the impact of
your radio and TV campaigns on digital
A complete measure of the impact of your radio and TV campaigns on digital with a solution made to maximize the effectiveness of your speaking opportunities. Based on a deep analysis of your digital supports, our solution helps you optimise your media plans and transform TV and radio in real acquisition channels.
Performance
– TV visits/TVR
– VTV visits/budget
– TV visits/spot
– VTV visits/budget
– TV visits/spot
ROI
– Drive to web
– Drive to app
– Drive to call
– Drive to app
– Drive to call
Branding
– Search impact
– TV viewers geolocation
– TV viewers qualification:
age, gender, interests
– TV viewers geolocation
– TV viewers qualification:
age, gender, interests
TV/Online video
complementarity
– Unified measure
– TV/Online video performance reconciliation
– Audience deduplication
– TV/Online video performance reconciliation
– Audience deduplication
With Ad Performance, follow in real-time the effect
of your radio and TV campaigns in digital
Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.
By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.
What type of channels
can be integrated?
| – | Drive to web |
| – | Drive to app |
| – | Drive to call center |
| – | Drive to sms |
Follow the metrics
you need:
| – | Spot to spot turnover |
| – | Combined turnover |
| – | Conversion funnel |
| – | Number of commands |
| – | Number of buyers |
| – | Average basket |
| – | Connecting device |
| – | Number of visits, downloads, calls… |
How can you benefit
from TV analytics?
| – | Effectively optimize your media investments |
| – | Easily measure the ROI of your TV campaign |
| – | Precisely analyze the global effect of your campaign |
Boost the ROI of your radio and TV campaigns by +50% with Realytics
Taking the measure one step further
Discover Bee to measure
the TV, addressable TV, BVOD and CTV complementarity
Realytics expands its TV analytics solution with Bee that measures cross TV distribution channels exposure and engagement.
0
%
It is how addressable TV engages compared with linear TV. With Bee you may now measure and compare cross TV distribution channels exposure and online engagement.
* ROITV 4, Measuring Addressable TV efficiency, SNPTV, 2023.
Why combining linear and non-linear TV performance?
To measure the number of global visits of a media plan combining different TV distribution channels.
To analyze non-linear and linear TV contribution.
To identify how they duplicate
Taking Analytics TV one step further
Discover Ad Performance complementary solutions
Follow branding KPIs to get a better knowlefdge and understanding of the target you’ve reached in TV.
Maximize the drive to web impact of your campaigns by synchronizing your TV ads with your Search campaigns.
Realytic, facts and figures
550
Clients
2200
Campaigns
4 million
Spots
32
Countries covered
40
Bright minds
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