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Radio & TV Analytics.
Radio and TV Analytics solutions
Realytics measures the impact of
your radio and TV campaigns on digital
– VTV visits/budget
– TV visits/spot
– Drive to app
– Drive to call
– TV viewers geolocation
– TV viewers qualification:
age, gender, interests
– TV/Online video performance reconciliation
– Audience deduplication
With Ad Performance, follow in real-time the effect
of your radio and TV campaigns in digital
Thanks to its TV spot detection proprietary technology in real-time, Realytics detects every broadcast of your spots and measures the incremental traffic they generate on your digital channels. To go even further in radio and TV analytics, Realytics has developed a new algorithm that can identify the radio or TV visitors and follow their clickstream data.
By analyzing your radio and TV campaigns impact in digital, Realytics transforms television into a real acquisition channel.
What type of channels
can be integrated?
|–||Drive to web|
|–||Drive to app|
|–||Drive to call center|
|–||Drive to sms|
Follow the metrics
|–||Spot to spot turnover|
|–||Number of commands|
|–||Number of buyers|
|–||Number of visits, downloads, calls…|
How can you benefit
from TV analytics?
|–||Effectively optimize your media investments|
|–||Easily measure the ROI of your TV campaign|
|–||Precisely analyze the global effect of your campaign|
Boost the ROI of your radio and TV campaigns by +50% with Realytics
Taking the measure one step further
Discover Ad Perf 360 to measure
the TV and online video complementarity
It is what non-linear TV represents in the video global consumption (replay, online video, SVOD, live TV streaming services). With Ad Perf 360, you can now combine the performance of linear TV and of replay and online video.
Why combine linear and non-linear TV performance?
To measure the number of global visits of a media plan combining TV+online video.
To analyze non-linear and linear TV contribution.
To identify their level of deduplication.
Taking Analytics TV one step further
Discover Ad Performance complementary solutions
Discover how good TV tracking
is for your business.
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