With its TV analytics solutions, Realytics has been taking part for a few years in the digitalisation of television. For years, we’ve been helping brands and their agencies to measure the impact of TV campaigns on websites, mobile apps and call centers and to optimize their media plan according to the collected data. 

So far, we’ve analyzed more than 3 millions TV spots in Europe and we’ve made sure our clients were capitalizing on TV. But measuring the performance of TV was only the first step. What if we could buy TV based on performance and not only the audience?

This is our vision of programmatic TV.

 We’re building solutions designed to support the television of tomorrow.

This is how we developed a solution that can simulate thousands of media shots in a few minutes, when it would take a human being several hours to create even one! Our AI then selects the best media plan according to the advertiser’s brief. Moreover, based on this prediction algorithm, we have launched the first TV programmatic purchasing platform, which automates and simplifies the purchase of TV campaigns.