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Guide for new TV advertisers

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Buying TV ad space is important but tricky, and can really impact the development of your brand.
Television has a very peculiar universe, with its own vocabulary and practices.

In 2016, £5.28 billion was invested in TV advertising by at least 837 new or returning advertisers (BARB, 2016).
You are not the only ones to invest in TV!

That’s why it is crucial to be well-aware of everything before going on TV, and to familiarise yourself with the universe of TV.

Here is a quick presentation of what you should know before considering buying TV ad space.

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