The biggest of the greatest

Posts by Raphaelle
Nov 15, 2017

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2.5 Million 

 

What is it? The number of 16-34 year olds who have tuned in to watch the Great British Bake Off in 2017. It is the most viewed TV series so far in 2017, with a huge audience for 16-34, equivalent to a 54,3% share of their market. 

What does Realytics think about it? Despite being branded as a “cynical move” by BBC and having switched to Channel 4, GBBO is still truly popular. It has averaged an overnight audience of 6 million viewers per episode, rising to 8,9 million per episode when viewing over a 7 day period is taken into account. Advertisers, you know where to invest if you want to reach the 16-34! 

Source: The Guardian – October 2017

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