A revolutionary solution on the advertising market.
Programmatic TV is underway and Realytics proves it by creating a solution that automatizes one part of the TV media buying process: the construction of the media plan.
In a world where the software used to create media plans are getting old and we are losing time with the manual procedures, it appeared pretty necessary for Realytics to think of new ways to buy media plan and automatize the buying process. That’s when artificial intelligence came into play!
From now on, all the info will be easily accessible in a unique database for each advertiser. The media planning is simplified for the media buyers, and their value is therefore redirected towards their negotiation skills.
This innovation was made possible thanks to a unique machine learning algorithm, fed by the measure and analysis of the advertiser’s spots and 4 years of drive to web collected data.The algorithm has been trained for 2 years now, from the launch of Predict Impact, our prediction solution that was the first step towards the Ad Plan.
« This solution is entirely based on our powerful algorithms that will save media buyers both time and money, by proposing them media plan already optmized. With this solution, we concretely enter a new era, the TV programmatic era! »