What is it? The percentage of American people who prefer to watch TV on a TV set; it’s a 55% decrease from 2016! More than 40% of TV viewers opt for a laptop or desktop computer.
What does Realytics think about it: TV is definitively getting digital! All around the world, we are more and more to watch TV on another device, like a computer, a tablet or a cellphone. It’s obvious in the US, where only 23% watch TV on a TV set.
Source: The Accenture 2017 Digital Consumer Survey