TF1 Publicité has chosen Realytics to launch its new TV Analytics solution: TF1 Analytics
Aware of Realytics leading position on the TV analytics market and its technological advance, TF1 Publicité called on Realytics to launch a new TV Analytics solution: TF1 Analytics.
There are numerous advertisers and agencies that don’t know how to maximise the impact of their TV campaign in digital. That’s exactly the purpose of this solution, delivered by Realytics, that allow advertisers to analyse and optimise their TV campaigns in digital (drive-to-web and drive-to-app).
The leader in TV-digital convergence, Realytics identifies the visitors coming from TV and trace the client journey from offline to online. This allows a more complete analysis of TV campaigns and a better knowledge of the TV audience.
The goal for TF1 Publicité? Adapt its TV programs and deliver customised recommendations. The key to enhancing the customer experience, thanks to the data delivered by Realytics.