What is it? It is the total time of UK video consumption in 2016, compared to 4h35 in 2015. TV accounts for 74,8% of an average person’s daily video viewing.
What Realytics thinks about it: We still watch (a lot of) TV! An average viewer watches over 3,5 hours of TV / day, and TV does not seem to be suffering from the latest innovations (mobile, tablets, computers, etc.): it is still the most popular form of video.
Source: BARB, 2016