Programmatic TV is on its way, and Realytics proves it with unique solutions based on a proprietary machine learning algorithm we could develop after 6 years of collecting anonymized drive to web data.
All the medias are getting digitalized today, and TV is no exception. Key actor of the TV-digital convergence, Realytics has been analyzing and optimizing TV campaigns performance on digital channels. We’ve analyzed more than 3 millions spots in Europe and we keep on making sure our clients draw the highest value possible from TV. TV performance measurement is the first step towards the digitalization of television. It is even possible to buy TV based on performance, not only on audience.
That’s what Realytics has been doing for a few years, especially since it has developd the very first predictive analysis algorithm, on which our TV media buying Artifical Intelligence solution is based.
Programmatic TV is on, and Realytics proves it!
Adkymia automates the construction of media plans based on drive-to-web performance. Easily plugged to several TV sales houses, the platform simplifies the TV buying process and allows any budget to access TV, so that everyone can use it as a new acquisition channel.